Put your hands up for EDM – How festivals became electronic

At some stage in the mid-2000s EDM came to no longer function as a catch-all term to describe a broad range of electronic-based dance music forms and was usurped by critics and promoters as a genre of its own – that of a dance-pop orientated movement featuring catchy chorus hooks, swelling bass lines and polished, squeaky synths. With the simultaneous rise of large scale commercial music festivals in North America and Europe, the multi-day festival has become entrenched as the most marketable and most profitable event format; the one with the highest guarantee of providing a fun experience for consumers.

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Analogue craze, Digital waves

April 20th witnessed the largest Record Store Day ever, seeing shops swell for a Saturday of activities in which collectors came together to share in the joy of music, and its multiform complimentary cultures.

A grass roots movement conceived by record store employee Chris Brown, Record Store Day has gained an international following, expanding outside of its official celebration in the US to encompass stores around the world for one special April day each year. In recent years celebrity ambassadors have vehemently assumed the role of publicity stars in curating the festival, with Jack White resetting the bar in terms of drawing attention to the event through an internet video campaign this year.

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