At some stage in the mid-2000s EDM came to no longer function as a catch-all term to describe a broad range of electronic-based dance music forms and was usurped by critics and promoters as a genre of its own – that of a dance-pop orientated movement featuring catchy chorus hooks, swelling bass lines and polished, squeaky synths. With the simultaneous rise of large scale commercial music festivals in North America and Europe, the multi-day festival has become entrenched as the most marketable and most profitable event format; the one with the highest guarantee of providing a fun experience for consumers.
